Bez Live

Bez Live is Bez Idakula's festival style live music event. Our job was to brand, create, market, design and manage various elements of the show. From photography to graphic designs, printing and product branding, online marketing, promotional videos etc. The challenge was to merge all these elements and execute a great show within the best possible time and at the best cost. The same feat had to be repeated exactly two months later at the Abuja show.

We designed a creative direction for the show starting with the photoshoot art direction and styling. We used the pictures we took to create graphic design which would serve as the bedrock for multiple other creatives such as videos, backdrops and web banners. We created online campaigns to promote the show on social media using sponsored posts and influencers. Our team also helped to print and produce branded items and marketing materials for the D day. We pulled this off within the shortest possible time and with very limited resources, "gorilla" style.